🌶️ Compelling creative. 🧂 Clear capabilities.
Written by Myra Ahmed
Let’s talk about InMail ads.
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We all know that InMail ads tend to get high open-rates. But when it comes to actually converting those leads?
That’s where things usually fall flat. ↳ Often because of the copywriting strategy.
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That’s what happened to a client of mine.
Here’s the ad they were running — leading to a high CPL:
I suspected that the ad was too fluffy. Too vague. Didn’t make the unique selling points clear.
So after diving into customer data (yup, including Reddit threads) — I rewrote the ad copy to make the USPs crystal clear.
My version:
The landing page then sold prospects on why this business was a reliable choice:
(Snippet from the Figma landing page wireframe. Created and written by me.)
See how the copy engages the ICP and builds a strong business case? That’s the magic of knowing your USPs and leaning into them. Powered by data-driven insights. 👊